websites in the CMS you know. found on Google and AI.

see what we do book an intro call
  • web design
  • development
  • CMS integration
  • SEO
  • AI-SEO

what we do.

design, development and findability in one team. nothing gets lost between the agency that designs and the agency that builds.

  • a clear, original design for every page type, on desktop and mobile, focused on what your visitors need to do.

  • fast, accessible sites built to last. clean code that’s yours, hosted wherever you like.

  • WordPress, Webflow, Shopify, Sanity, Contentful or HubSpot. your team keeps working the way it’s used to.

  • redirects, metadata, sitemaps and page speed done right. you keep your rankings at launch and build on them from there.

  • structured data and clear content, so ChatGPT, Perplexity and Gemini understand you and recommend you.

how a project works.

short lines and real designs early on. you see your new site take shape, instead of waiting for one big reveal.

  1. step 1

    intro and analysis

    we look at your current site, content, analytics and rankings, and agree on what the new site needs to deliver.

  2. step 2

    design

    you review clickable designs with your own content, page by page, until it’s right.

  3. step 3

    build

    we build in your CMS and show progress along the way, so your team can practise before launch.

  4. step 4

    launch and beyond

    redirects, analytics and search settings checked before we go live. after that, we keep an eye on your rankings.

found on Google and in AI search.

people still search on Google, and more and more often they ask ChatGPT, Perplexity or Gemini. this is built into every site we deliver.

  • structured data

    schema markup for your services, locations, people and frequently asked questions, so search engines know exactly what you offer.

  • access for crawlers

    a clean robots.txt, sitemaps and an llms.txt, so search engines and AI tools read the right pages.

  • content that answers

    pages built around the questions your customers actually ask, with direct answers.

  • the same details everywhere

    name, address and services listed the same way everywhere. that’s how search engines know they can trust you.

  • page speed

    fast, stable pages on real phones. we aim for a load time under 2.5 seconds per template.

  • no rankings lost

    every old URL gets a redirect to its new home, with titles and descriptions carried over.

small team. short lines.

we’re a small studio for businesses that have outgrown their website. less croaking, more building: we make sites that look sharp, load fast, are easy to manage and get found by people searching for what you do.

round sticker with the toadlabs mark, a frog’s head

  • clear

    clear language, a clear plan and pricing without the fine print.

  • fast

    sites that load fast and projects that keep moving. we’d rather show you something today than everything next month.

  • opinionated

    we’ll tell you when we have a better idea. you decide.

who we are.

a small team, so you talk directly to the people who make your site.

Breda, the Netherlands. we work with clients across the Netherlands and beyond, on site or online.

  • Tom developer

    i’m Tom, a curious and opinionated developer who’s always busy with new ideas. i love experimenting with technology, pushing boundaries and coming up with creative solutions.

    to me, programming is more than just writing code. it’s about making things smarter, better looking and just a little bit different. because why do something the standard way when it can be better?

  • Aad developer

    i’m Aad, someone who’d rather just get started. i pick things up quickly, think in solutions and love building things that really work.

    at toadlabs it’s all about making good-looking, smart websites together and helping people move forward. no complicated stories or needless extras, just honest advice and solid work.

frequently asked questions.

is your question not here? just ask us.

how long does a new website take?

that depends on the number of page types and how much content needs to move over. after the intro call you get a plan with a fixed delivery date.

do i need to switch to a different CMS?

no. we build in the CMS you already use, like WordPress, Webflow, Shopify, Sanity, Contentful or HubSpot. if your current system is holding you back, we’ll tell you honestly and explain the options.

what is AI-SEO?

setting up your site so tools like ChatGPT, Perplexity and Google’s AI overviews can read it and recommend it: structured data, clear answers on your pages and the same details about your business everywhere.

will i lose my Google rankings at launch?

we redirect every existing URL to its new home and carry over titles, descriptions and structured data. after launch we keep an eye on Search Console and fix anything that drops.

do you use AI?

yes, as a tool. it helps with analysis, organising content and first design directions, which makes projects faster. people make the decisions and write the code.

who owns the site?

you do. the code, the design files and the content are yours, and live in your own CMS and hosting accounts.

got an idea? let’s talk.

tell us what you have and what you need. we’ll come back with ideas, a plan and a price.

hallo@toadlabs.nl

what do you want to make? (optional)